https://yimingpan.cargo.site Portfoliopym Fri, 16 May 2025 03:49:58 +0000 https://yimingpan.cargo.site en https://yimingpan.cargo.site/G-The-Lab Fri, 16 May 2025 03:49:58 +0000 Portfoliopym https://yimingpan.cargo.site/G-The-Lab <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1f959d87ce8682db66ce2a7fa9a4749c1746b1ad5e1d8887682a05c3d4fc776a/logo-slides_colored_with-agency.png" data-mid="233275496" border="0" src="https://freight.cargo.site/w/1000/i/1f959d87ce8682db66ce2a7fa9a4749c1746b1ad5e1d8887682a05c3d4fc776a/logo-slides_colored_with-agency.png" /> The Lab at UT Program Social Media &amp; Visual Content Designer At The Lab, a professional development program supported by the UT Moody College of Communication, I design and produce content for its social media that serve real clients, including campus organizations and external brands. Drawing on my visual design skills, I create engaging graphics using Canva and edit dynamic short-form videos with CapCut. My role focuses on translating strategic insights into compelling visual narratives tailored for platforms like Instagram and LinkedIn, helping brands connect with their audiences through clear, creative communication. Check more at our social channels↓ IG: @thelab_utLinkedIn: @The Lab UT Content Creation– Designed promotional graphics with Canva– Edited short-form videos using CapCut– Wrote and refined post captions for clarity and engagement Publishing &amp; Planning– Scheduled and organized posts for Instagram and LinkedIn– Created social media calendars to guide promoting timelines Creative Support– Helped conceptualize and design branded merchandise– Assisted with internal and client-facing communications Storytelling &amp; Engagement– Interviewed students and faculty to develop narrative content– Contributed to campaign messaging through real community voices <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4d1a857036ac8e69e20cff3bc16b71a4f6627cf96b7d7cd1aafc726bc11ea15c/linkedin-2nd.png" data-mid="233275579" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/4d1a857036ac8e69e20cff3bc16b71a4f6627cf96b7d7cd1aafc726bc11ea15c/linkedin-2nd.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5ff057d98b4b4f2b48a5f65de614e7012c4f9b5503bb2b79d8c73d0375d94543/7.png" data-mid="233275588" border="0" src="https://freight.cargo.site/w/1000/i/5ff057d98b4b4f2b48a5f65de614e7012c4f9b5503bb2b79d8c73d0375d94543/7.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a81375e858bc0a786b08b1c82896825b1f755e8fd1e7d982a7291fea28d79ac0/Congrats-scholarship.png" data-mid="233275582" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/a81375e858bc0a786b08b1c82896825b1f755e8fd1e7d982a7291fea28d79ac0/Congrats-scholarship.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9735ce75d5f1c3e1151422a734af6acd86a764f6f9fd983e2de6be9404a85b4e/8.png" data-mid="233275589" border="0" src="https://freight.cargo.site/w/1000/i/9735ce75d5f1c3e1151422a734af6acd86a764f6f9fd983e2de6be9404a85b4e/8.png" /> https://yimingpan.cargo.site/G-Spotify Wed, 01 Feb 2023 04:07:15 +0000 Portfoliopym https://yimingpan.cargo.site/G-Spotify <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/15c525d0b57700db8f5ddfc964edc0e671ef0103bb932344cf5c53e2877c868d/Campaigns_Round-3_Spotify_Group-5-4.png" data-mid="166994925" border="0" src="https://freight.cargo.site/w/960/i/15c525d0b57700db8f5ddfc964edc0e671ef0103bb932344cf5c53e2877c868d/Campaigns_Round-3_Spotify_Group-5-4.png" /> Spotify Campaign - You Are What You Listen To Design: Yiming Pan Copy: Meredyth Binder | Premikaa Pitcheshwar | Savannah Mere | Yiming PanTypography: Yiming Pan What people spend their time listening to says a lot about them. No two people listen to the exact same combination of things. Whether you enjoy listening to punk rock, gospel, and true crime podcasts or EDM, folk, and romance audio books, everyone’s listening experience is unique and special to them. This time around, Spotify emphasizes personalization by embracing the idea of unique listening, and personifying them. Spotify gives meaning to #YouAreWhatYouListenTo#. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/6226332afd2da9ced09b0801afa2098c301f81e15253369493ca5238460ed0d2/Campaigns_Round-3_Spotify_Group-5.png" data-mid="166994920" border="0" src="https://freight.cargo.site/w/960/i/6226332afd2da9ced09b0801afa2098c301f81e15253369493ca5238460ed0d2/Campaigns_Round-3_Spotify_Group-5.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/28b26fa4f6352645225f0175f635b58a1fd305046cbe5f249d4593c391670bdc/Campaigns_Round-3_Spotify_Group-5-2.png" data-mid="166994913" border="0" data-scale="100" src="https://freight.cargo.site/w/960/i/28b26fa4f6352645225f0175f635b58a1fd305046cbe5f249d4593c391670bdc/Campaigns_Round-3_Spotify_Group-5-2.png" /> I did the grapghic design and t ypography for this campaign in Creative Strategy class in 2022 Fall semster at UT Austin.&nbsp; <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/12d838f27387d7181724d502f92b6a540c537ce79048a24f9bae3a3885535858/IMG_2528-2.png" data-mid="167004244" border="0" src="https://freight.cargo.site/w/1000/i/12d838f27387d7181724d502f92b6a540c537ce79048a24f9bae3a3885535858/IMG_2528-2.png" /> <img width="1031" height="1033" width_o="1031" height_o="1033" data-src="https://freight.cargo.site/t/original/i/d782d8626ea2c5e109386e4baf3594d95fc10039e4017c2ae2dc529302c74842/ins-1.png" data-mid="167004334" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/d782d8626ea2c5e109386e4baf3594d95fc10039e4017c2ae2dc529302c74842/ins-1.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/716cb7da3cd83a0b92482c96b1164289b7b1298a624de2bd40541ddf9b3f2a6d/Campaigns_Round-3_Spotify_Group-5-1.png" data-mid="166994916" border="0" src="https://freight.cargo.site/w/960/i/716cb7da3cd83a0b92482c96b1164289b7b1298a624de2bd40541ddf9b3f2a6d/Campaigns_Round-3_Spotify_Group-5-1.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/dfc802daafdb0371129d5aabd2ed3129d311f44621ea71f59aab3fcaa3e4ae1b/Campaigns_Round-3_Spotify_Group-5-3.png" data-mid="166994911" border="0" src="https://freight.cargo.site/w/960/i/dfc802daafdb0371129d5aabd2ed3129d311f44621ea71f59aab3fcaa3e4ae1b/Campaigns_Round-3_Spotify_Group-5-3.png" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/c1b4d01a8af92b59b69f32ab400f338e14162d8d5787ac3c03e348ff79c3267d/IMG_2527.PNG" data-mid="167004140" border="0" src="https://freight.cargo.site/w/1000/i/c1b4d01a8af92b59b69f32ab400f338e14162d8d5787ac3c03e348ff79c3267d/IMG_2527.PNG" /> <img width="1248" height="1788" width_o="1248" height_o="1788" data-src="https://freight.cargo.site/t/original/i/196a19fc36f507dcca2f0c8338454176a82fc48bf7abfba8e5fbf4f3b6986018/1.png" data-mid="167003695" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/196a19fc36f507dcca2f0c8338454176a82fc48bf7abfba8e5fbf4f3b6986018/1.png" /> https://yimingpan.cargo.site/G-Poppi Wed, 01 Feb 2023 04:07:16 +0000 Portfoliopym https://yimingpan.cargo.site/G-Poppi <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d0e5c11ea13a649f43c8d024171037995601246efca79cafdacfb2db35b08f67/Final-Campaign---Group-2.pptx.png" data-mid="166996339" border="0" src="https://freight.cargo.site/w/960/i/d0e5c11ea13a649f43c8d024171037995601246efca79cafdacfb2db35b08f67/Final-Campaign---Group-2.pptx.png" /> Poppi Campaign - What’s Poppin?&nbsp; Design: Yiming PanCopy: Premikaa Pitcheshwar | Grace Einterz | Yiming PanTypography: Yiming Pan Every day they hustle. Every day they tussle. Every day is a new challenge for our consumers. With college to go to and work afterwards, the projects in between and the parties over the weekends, it does get a lot. Oh, we missed the gym visits and swim routines to burn those pizzas and burgers they binge on. May be today’s youth is all over the place but you cannot deny they are going places. And when they are lost in the chaos, a quick check in is all the reassurance they need to power through their maddening schedules. And that’s what we are going to do - check in with them. We are going to find our target audience walking to a class, in the middle of a grocery run and behind the counter at the Pharmacy, listen to each of their stories and become a mundane part of their exciting journeys just by asking them&nbsp; ‘What’s Poppin’?’. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/408f74a23f50f16d0baf7c85f4743e3edff1a0a844dfc03170cbc41ecdaf04be/Final-Campaign---Group-2.pptx-5.png" data-mid="166996859" border="0" src="https://freight.cargo.site/w/960/i/408f74a23f50f16d0baf7c85f4743e3edff1a0a844dfc03170cbc41ecdaf04be/Final-Campaign---Group-2.pptx-5.png" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/5da4f6e2695ef0142122987753d9b207c202ec085aec60310384fa28f2f2335b/Final-Campaign---Group-2.pptx-3.png" data-mid="166996812" border="0" src="https://freight.cargo.site/w/960/i/5da4f6e2695ef0142122987753d9b207c202ec085aec60310384fa28f2f2335b/Final-Campaign---Group-2.pptx-3.png" /> <img width="892" height="1275" width_o="892" height_o="1275" data-src="https://freight.cargo.site/t/original/i/6bcfceb5b4896276964584192c47a54c7102fee0662e38539a5b54817854ce8a/1.png" data-mid="166996884" border="0" data-scale="99" src="https://freight.cargo.site/w/892/i/6bcfceb5b4896276964584192c47a54c7102fee0662e38539a5b54817854ce8a/1.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/92c3c60b1b95ff14faa351c55c279965a5d54dc24795adc9cbfbca9534a7c4e7/Final-Campaign---Group-2.pptx-2.png" data-mid="166996666" border="0" src="https://freight.cargo.site/w/960/i/92c3c60b1b95ff14faa351c55c279965a5d54dc24795adc9cbfbca9534a7c4e7/Final-Campaign---Group-2.pptx-2.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/fa2c67429693dea3c973ed883ec0885df2d742c412ae87b1afa8fe4aeda57e86/Final-Campaign---Group-2.pptx-4.png" data-mid="166996838" border="0" src="https://freight.cargo.site/w/960/i/fa2c67429693dea3c973ed883ec0885df2d742c412ae87b1afa8fe4aeda57e86/Final-Campaign---Group-2.pptx-4.png" /> <img width="886" height="1574" width_o="886" height_o="1574" data-src="https://freight.cargo.site/t/original/i/0c329561264b73f0f6f83d63b22bba0b6bf39e71064ca7295b038008a7867ff9/3.png" data-mid="166996970" border="0" data-scale="70" src="https://freight.cargo.site/w/886/i/0c329561264b73f0f6f83d63b22bba0b6bf39e71064ca7295b038008a7867ff9/3.png" />These two posts was designed by me. I drew and did the&nbsp; photography.&nbsp;This provided a very enthusiastic foundation for me to study advertising when I arrived in Austin. https://yimingpan.cargo.site/B-MV Wed, 01 Feb 2023 04:07:16 +0000 Portfoliopym https://yimingpan.cargo.site/B-MV <img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/23d21fbd2859e8088f26587b9a9a898314b5d077eaccf7a7bce422b7b44cd539/_20230202221915.jpg" data-mid="167017704" border="0" src="https://freight.cargo.site/w/1000/i/23d21fbd2859e8088f26587b9a9a898314b5d077eaccf7a7bce422b7b44cd539/_20230202221915.jpg" /> Short film - Gone Takeway Producer: Yiming Pan Production manager: Junxiang Wang Director: Yiming Pan Supervisor: Xiaoyu Lin Director of photography:&nbsp; Yiming Pan | Feifei ZhaoArt Director: Meicheng Jiang DIT:&nbsp; Yiming Pan |&nbsp; Junxiang Wang A female college student who is anxious to attend class threatens to file a complaint against the delivery man because he delivered the delivery overtime. After discovering that her takeaway had been stolen, she was determined to find the person who stole it. After many days of vigilance, it was discovered that the security guard at the entrance of the school had taken the students' takeaway. In the process of confronting the security guards, the college girl found out that the guards had taken the students' takeaway. The truth is slowly being revealed……The delivery man was exploited by delivery platform, not getting the understanding of the students instead of being badmouthed. The security guard took everything in his eyes and finally did justice in his own way. - CLICK HERE TO WATCH <img width="828" height="455" width_o="828" height_o="455" data-src="https://freight.cargo.site/t/original/i/b3f21105212846dffadbd9c670462a4371159f1eb38295ce43e157292fe8f1d0/IMG_2147.JPG" data-mid="167021977" border="0" src="https://freight.cargo.site/w/828/i/b3f21105212846dffadbd9c670462a4371159f1eb38295ce43e157292fe8f1d0/IMG_2147.JPG" /> <img width="3324" height="2494" width_o="3324" height_o="2494" data-src="https://freight.cargo.site/t/original/i/4cd5c4bde5b0aeba6a4398e7448ca7672bb0280a97c8e88e03cc98a51f19a621/IMG_1907.HEIC.JPG" data-mid="167022036" border="0" src="https://freight.cargo.site/w/1000/i/4cd5c4bde5b0aeba6a4398e7448ca7672bb0280a97c8e88e03cc98a51f19a621/IMG_1907.HEIC.JPG" /> <img width="2147" height="1208" width_o="2147" height_o="1208" data-src="https://freight.cargo.site/t/original/i/34d7c87d646b5ed787530039d4a6b658b5dffa964204db21fa1b1ccc61a35f56/PPT_6__7.png" data-mid="167021608" border="0" src="https://freight.cargo.site/w/1000/i/34d7c87d646b5ed787530039d4a6b658b5dffa964204db21fa1b1ccc61a35f56/PPT_6__7.png" /> https://yimingpan.cargo.site/B-JUNPING Thu, 02 Feb 2023 10:42:52 +0000 Portfoliopym https://yimingpan.cargo.site/B-JUNPING <img width="1033" height="686" width_o="1033" height_o="686" data-src="https://freight.cargo.site/t/original/i/80a9fdab4ce3044c3c8b979b6d33bc37e870a345609dcd836b81b16094a991a5/400.png" data-mid="167025004" border="0" src="https://freight.cargo.site/w/1000/i/80a9fdab4ce3044c3c8b979b6d33bc37e870a345609dcd836b81b16094a991a5/400.png" /> Post collection&nbsp; Brand: JUNPING Design/Copy: Yiming Pan <img width="1460" height="1960" width_o="1460" height_o="1960" data-src="https://freight.cargo.site/t/original/i/2628a04eee17276fc4eac889c6a5c5948b66875acc7b4c8daecfaf15cae21f37/14.png" data-mid="167024434" border="0" src="https://freight.cargo.site/w/1000/i/2628a04eee17276fc4eac889c6a5c5948b66875acc7b4c8daecfaf15cae21f37/14.png" /><img width="1460" height="1960" width_o="1460" height_o="1960" data-src="https://freight.cargo.site/t/original/i/403294ceb7485003fdcdc7c631d871fbcf2fc68609fd48f3e918a3471b6cf8fd/12.png" data-mid="167024049" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/403294ceb7485003fdcdc7c631d871fbcf2fc68609fd48f3e918a3471b6cf8fd/12.png" /> <img width="1460" height="1960" width_o="1460" height_o="1960" data-src="https://freight.cargo.site/t/original/i/5de4ed5f6f1e5995e29b3d64124728ed181017c9baf13b468f4d15f007b7ca60/13.png" data-mid="167024429" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/5de4ed5f6f1e5995e29b3d64124728ed181017c9baf13b468f4d15f007b7ca60/13.png" /><img width="1460" height="1960" width_o="1460" height_o="1960" data-src="https://freight.cargo.site/t/original/i/0b303134050187b89fa88a4f8525db2292e263b786ae779aedae9cbee4226ff0/16.png" data-mid="167024100" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/0b303134050187b89fa88a4f8525db2292e263b786ae779aedae9cbee4226ff0/16.png" /> https://yimingpan.cargo.site/B-Durex Thu, 02 Feb 2023 15:15:36 +0000 Portfoliopym https://yimingpan.cargo.site/B-Durex <img width="1599" height="1118" width_o="1599" height_o="1118" data-src="https://freight.cargo.site/t/original/i/7315cfc36a21f540551b0304d522571c112f45ba1ae352114bd625352a95c282/11.png" data-mid="167023860" border="0" src="https://freight.cargo.site/w/1000/i/7315cfc36a21f540551b0304d522571c112f45ba1ae352114bd625352a95c282/11.png" /> Post collection Brand: Durex Design/Copy: Yiming Pan The white fluid shape corresponds to the Chinese characters that form the meaning of the four-character idiom. <img width="1543" height="2183" width_o="1543" height_o="2183" data-src="https://freight.cargo.site/t/original/i/7434af7af84de74ad3601d84d18b1a095cd044d2f4fa81e7c17b44297c1926eb/.jpg" data-mid="167025390" border="0" src="https://freight.cargo.site/w/1000/i/7434af7af84de74ad3601d84d18b1a095cd044d2f4fa81e7c17b44297c1926eb/.jpg" />Mountains and seas can be leveled.&nbsp; <img width="1543" height="2183" width_o="1543" height_o="2183" data-src="https://freight.cargo.site/t/original/i/29dca75043f139f2c300db0ce3bb26d0c2cd5c12b2d6214b87109c0db2be7981/.jpg" data-mid="167025387" border="0" src="https://freight.cargo.site/w/1000/i/29dca75043f139f2c300db0ce3bb26d0c2cd5c12b2d6214b87109c0db2be7981/.jpg" />So no to NO.&nbsp; <img width="1543" height="2183" width_o="1543" height_o="2183" data-src="https://freight.cargo.site/t/original/i/f9afa5b0c856757d669bdbbafe749f560af8e9aeb053ea820cc2c8bb6a867334/.jpg" data-mid="167025389" border="0" src="https://freight.cargo.site/w/1000/i/f9afa5b0c856757d669bdbbafe749f560af8e9aeb053ea820cc2c8bb6a867334/.jpg" />Every one has responsibility.&nbsp; https://yimingpan.cargo.site/Front-page Wed, 01 Feb 2023 04:07:17 +0000 Portfoliopym https://yimingpan.cargo.site/Front-page <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b016f5b6fc34d1bb8bc848bc247eebd9f8c3a780c6797247dd216e2db056d81/cbp1.png" data-mid="233275297" border="0" src="https://freight.cargo.site/w/1000/i/9b016f5b6fc34d1bb8bc848bc247eebd9f8c3a780c6797247dd216e2db056d81/cbp1.png" /><img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/101b83c50c05df2d1fe8bd818f65c8124e0663d8c0038391944725f7f0d0af6a/logo-slides_colored_with-agency.png" data-mid="233275294" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/101b83c50c05df2d1fe8bd818f65c8124e0663d8c0038391944725f7f0d0af6a/logo-slides_colored_with-agency.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/647bbd57a9b4325549c970188eb04f0cab8e4e40bb41640945234a9653ca7635/Content-Bible-slides-ver---Final-grads.png" data-mid="207693920" border="0" src="https://freight.cargo.site/w/1000/i/647bbd57a9b4325549c970188eb04f0cab8e4e40bb41640945234a9653ca7635/Content-Bible-slides-ver---Final-grads.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d0e5c11ea13a649f43c8d024171037995601246efca79cafdacfb2db35b08f67/Final-Campaign---Group-2.pptx.png" data-mid="166995596" border="0" data-scale="100" src="https://freight.cargo.site/w/960/i/d0e5c11ea13a649f43c8d024171037995601246efca79cafdacfb2db35b08f67/Final-Campaign---Group-2.pptx.png" /> <img width="4096" height="2730" width_o="4096" height_o="2730" data-src="https://freight.cargo.site/t/original/i/6dd2f62a0e858326086d058dce3a7c75ca2b0c117a02816cb6b55ecfb74255aa/_20230202232934.jpg" data-mid="167025298" border="0" src="https://freight.cargo.site/w/1000/i/6dd2f62a0e858326086d058dce3a7c75ca2b0c117a02816cb6b55ecfb74255aa/_20230202232934.jpg" /> <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/64115b37256e91efb3ef785e0e689086f00f3451f47a191ece0b0dca5e6e261a/Cover--2.png" data-mid="207710438" border="0" src="https://freight.cargo.site/w/1000/i/64115b37256e91efb3ef785e0e689086f00f3451f47a191ece0b0dca5e6e261a/Cover--2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/591ce69d955e57e056a20334fe04e3b08e7c2a76ee0ccb9dffeef87065b18a81/Content-Bible---40-for-40.png" data-mid="207710668" border="0" src="https://freight.cargo.site/w/1000/i/591ce69d955e57e056a20334fe04e3b08e7c2a76ee0ccb9dffeef87065b18a81/Content-Bible---40-for-40.png" /> <img width="4096" height="2730" width_o="4096" height_o="2730" data-src="https://freight.cargo.site/t/original/i/a5555fcb8d2c8e2b089766b3d822daa7d9aff7db8d2b24ed3d2e761b04696548/_20230202222707.jpg" data-mid="167017672" border="0" src="https://freight.cargo.site/w/1000/i/a5555fcb8d2c8e2b089766b3d822daa7d9aff7db8d2b24ed3d2e761b04696548/_20230202222707.jpg" />