Hi there!
Yiming Pan is a creative content creator. She’s good at doing graphic design, video production and photography. She has been perusing Advertising major for B.A. and M.A. degree, trying to know the world in a passionate, innovated, miracle way.
Poppi Campaign - What’s Poppin?
Design: Yiming Pan
Copy: Premikaa Pitcheshwar | Grace Einterz | Yiming Pan
Typography: Yiming Pan
Design: Yiming Pan
Copy: Premikaa Pitcheshwar | Grace Einterz | Yiming Pan
Typography: Yiming Pan
Every day they hustle. Every day they tussle. Every day is a new challenge for our consumers. With college to go to and work afterwards, the projects in between and the parties over the weekends, it does get a lot. Oh, we missed the gym visits and swim routines to burn those pizzas and burgers they binge on.
May be today’s youth is all over the place but you cannot deny they are going places. And when they are lost in the chaos, a quick check in is all the reassurance they need to power through their maddening schedules. And that’s what we are going to do - check in with them. We are going to find our target audience walking to a class, in the middle of a grocery run and behind the counter at the Pharmacy, listen to each of their stories and become a mundane part of their exciting journeys just by asking them ‘What’s Poppin’?’.
May be today’s youth is all over the place but you cannot deny they are going places. And when they are lost in the chaos, a quick check in is all the reassurance they need to power through their maddening schedules. And that’s what we are going to do - check in with them. We are going to find our target audience walking to a class, in the middle of a grocery run and behind the counter at the Pharmacy, listen to each of their stories and become a mundane part of their exciting journeys just by asking them ‘What’s Poppin’?’.
These two posts was designed by me. I drew and did the photography. This provided a very enthusiastic foundation for me to study advertising when I arrived in Austin.