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Hi there!
Yiming Pan is a creative content creator. She’s good at doing graphic design, video production and photography. She has been perusing Advertising major for B.A. and M.A. degree, trying to know the world in a passionate, innovated, miracle way. 



Hi there!
Yiming Pan is a creative content creator. She’s good at doing graphic design, video production and photography. She has been perusing Advertising major for B.A. and M.A. degree, trying to know the world in a passionate, innovated, miracle way.



Spotify Campaign - You Are What You Listen To


Design: Yiming Pan
Copy: Meredyth Binder | Premikaa Pitcheshwar | Savannah Mere | Yiming Pan
Typography: Yiming Pan



What people spend their time listening to says a lot about them. No two people listen to the exact same combination of things. Whether you enjoy listening to punk rock, gospel, and true crime podcasts or EDM, folk, and romance audio books, everyone’s listening experience is unique and special to them.

This time around, Spotify emphasizes personalization by embracing the idea of unique listening, and personifying them. Spotify gives meaning to #YouAreWhatYouListenTo#.






I did the grapghic design and t ypography for this campaign in Creative Strategy class in 2022 Fall semster at UT Austin.